hi darling
Welcome to DaniNicholls.com,
my virtual little black book!
I’m Dani, many of you have called me the queen of recommendations, so I’m going to own it.
Whether you’re looking for a serum, an exclusive restaurant to dine at in London, Paris or New York or a rewards credit card to help you fly business class on a budget - I’m your girl.
I was born in the Midlands, UK and moved to London for University - after taking a year in France, I graduated and moved to New York to work in Fashion Marketing. After nearly 10 years working across Beauty, Fashion and Finance marketing, I left the corporate world to pursue full time content creation and brand consulting back in 2021; and have grown a business with a small team creating content for both myself and your favourite brands.
I hope through my content and platform you feel inspired to invest in yourself, take pride in your love for all things skincare, beauty and lifestyle; we truly only live once and I want you to do it to the max.
– Dani xo
currently loving
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Skin
🫧
It’s at home treatments for me.
I’ve owned an LED mask for about 4 years now, but have been taking it seriously and using nightly for a year or so now and understand the hype.
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Beauty
💄
In YSL Lippies we trust.
They’ve become an obsession at this point, but honestly YSL keep releasing stunning lipsticks!
Candy Glaze shade 15, trust me.
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Lifestyle
☕️
I’ve become a salad girlie.
I’m not sure when this happened but I’m going to blame my New York and LA trips last year. If you haven’t been to Salad Project yet, please go and get the G.O.A.T. 🥗
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Guilty Pleasure
👀
Justice for scones.
I blame GAIL’s for this new found obsession, but you actually cannot beat a good scone.
Now it’s just that old fashioned argument, is it cream or jam first?!
